EmpfehlerWerk — Referral Marketing Platform

EmpfehlerWerk lets German businesses grow through word of mouth, systematized: companies create products, generate personalized referral links and pages, share them through channels like WhatsApp and email, and the platform tracks conversions and pays out rewards automatically. I contracted on the customer-facing half of the product. I worked on the frontend of the personalized referral pages — pages generated per business, served on the business's own domain, that have exactly one job: convert a warm, recommended lead. And I worked on the real-time analytics dashboard where businesses follow clicks, conversions, and rewards. The interesting constraint: every page is generated from platform data for a business that has no designer and no technical staff — and it still has to look like it was built for them. Pages had to be fast, mobile-first, and on-brand at scale, and the dashboard had to make sense to a small-business owner, not an analyst. The work is under NDA, so this case study stays at the architecture level — I'm happy to go deeper in a call, within what the NDA allows.